Assessment, Assemble & Action (AAA) is a lighting design hub founded in 2025 by Mert and Ugur Gürbüz, specializing in lighting design, planning, and automation. AAA is a collaborative platform that brings together different disciplines to plan better lighting from every angle. It offers brand-independent lighting design and consultancy services, aiming to deliver high-quality lighting through a team of young professionals, each specialized indifferent fields. Focusing on the expert use of light, Assessment, Assemble & Action (AAA) centers its philosophy around transforming any space into a visually striking and functional masterpiece—whether in residential and commercial projects or in public spaces such as hotels, hospitals, and educational institutions, including restoration and renovation works.